Laniado Communications & Public Relations
Laniado Communications & Public Relations firm was founded by Eli Laniado, a journalist and senior Foreign Ministry member, in 1994.
Eli Laniado began his career as an Israeli television correspondent, followed by a position as a senior press adviser for the Israeli Embassy in Cairo. He then became a media consultant and served as the Communications Director of the Presidents of the Manufacturers' Association, including Eli Horowitz, Dan Proper and Dov Lautman.
Eli Laniado has served as the CEO of Laniado Communication & Public Relations ever since its inception. He also serves as Strategic Consultant to customers regarding external and internal communications.
Laniado Communications & Public Relations specializes in a variety of fields including health, biotechnology, public associations, education and business. Company activity is based on a leading international concept, IMC – Integrated Marketing Communications, which integrates various communication tools to achieve the business and management objectives of organizations.
Ever since it was established, Laniado advocates values of service, creativity and uncompromising professionalism. The company implements innovative international technologies and provides its customers with the latest innovations, with an emphasis on social media.
The firm features a young, multidisciplinary team led by Assaf Laniado, a social media expert, implementing diverse digital solutions and high-impact marketing communications. The Laniado team includes strategic consultants specializing in internal and external communications, marketing and health consultants, spokesmen and media experts including publicists and social media, reporters and editors, a creative director responsible for copywriting and a studio and events manager. The firm cultivates staunch long-term relations with the media.
Laniado offers its customers a complete communications consulting solution covering Crisis management, spokesmanship, building an internal communications infrastructure, implementation of strategic processes, and ongoing communication management. Additional services include marketing and creative writing, high-impact marketing (general & healthcare focus), editing and production of magazines, e-newsletters and publications, and event production.
Laniado Communications & Public Relations customers include leading companies, some of which have been working with the company for many years, including the National (Leumi) Bank, Omrix, Applied Materials, the Israeli Dairy Council, the Manufacturers Association, the Association of Family Physicians, Huggies, Avocad- oil, Strauss and more.